You can tell a lot about a man by his watch and his shoes, but in this case it’s sneakers. The hype surrounding these exclusive sneaker releases are something to marvel at. Hoards of people camp out for days for a chance to wear the “Jumpman” logo or Nike “Swoosh”.
Sneakers have evolved from comfort and athletic performance gear, to wearable and collectible art. Despite the most recent markups and limited releases by brands like Nike and Jordan, the sneaker culture won’t relent.
Those with the entrepreneurial spirit have caught wind of this high-demand market, and created businesses around it. If you can get your hands on one of these limited releases, you can make an easy profit doubling or even tripling your investment, which many do.
No matter what side of the game you’re on, the sneaker community is a tightly knit one that is here to stay. In the end, what you have on your feet earns you respect amongst the “sneakerhead” community.
Written By J.S.